The Internet has changed the game for most industries, including the legal industry.
It can be tempting to get caught up with Facebook, LinkedIn, YouTube, Twitter, and other Internet related sites and methods of communication, each of which is considered an advertising “medium.”
Are these new technologies useful?
New technologies are great, but your success depends on the message you convey through the use of the technologies.
In the email message I previously sent to you, I provided you with some information about creating a marketing message.
How did that go?
Once you have created a compelling message, you need to match your message with the medium you are using. A great message that is conveyed through the wrong medium can lead to poor results.
In today’s environment, with so many choices available, it can be hard to decide which medium to choose.
My question for you today is: “Which mediums are you currently using?”
• An optimized website?
• Yellow Pages?
• Direct Mail?
• Google PPC (Pay-Per-Click)?
One of the keys to effective marketing is to carefully track which mediums are the most profitable and to dedicate more of your marketing budget to the medium that’s attracting the most new clients.
Are you currently tracking where your new clients are coming from?